Articles About Empire State Building

The landmark 102-story Empire State Building in midtown Manhattan could raise as much as $1 billion in a share sale and become a real estate investment trust (REIT), if the company that controls that iconic structure if its plans pan out.  According to a Securities and Exchange Commission filing, Empire State Realty Trust, Inc., intends […]

The renaming of Sears Tower points up one of the fundamental aspects of marketing – that of brand equity. By virtue of marketing and 25 years of public relations, the name Sears Tower has enormous cachet around the world and has brought the city the kind of exposure that can’t be quantified. While the Sears […]