Articles About Sears Tower

The landmark 102-story Empire State Building in midtown Manhattan could raise as much as $1 billion in a share sale and become a real estate investment trust (REIT), if the company that controls that iconic structure if its plans pan out.  According to a Securities and Exchange Commission filing, Empire State Realty Trust, Inc., intends […]

Chicago’s high-profile skyscraper, the 92-story Trump International Tower & Hotel,  is now the world’s sixth tallest building – a step up from its previous status as the seventh.  The reason?  The Chicago-based Council on Tall Buildings and Urban Habitat, the group that sets height standards  for buildings, changed its measurement criteria. The discarded standard required […]

The renaming of Sears Tower points up one of the fundamental aspects of marketing – that of brand equity. By virtue of marketing and 25 years of public relations, the name Sears Tower has enormous cachet around the world and has brought the city the kind of exposure that can’t be quantified. While the Sears […]