Articles About Willis Tower

In the nearly 10 years since the 9/11 tragedy, the site that once seemed impossible to redevelop is very much alive.  The World Trade Center redevelopment and the electrifying changes going on in Downtown New York City — 56,000 new residents (doubled that of before the attacks) and 300 new tenants (since 2005) must be […]

Ten years after Mayor Richard M. Daley ordered a roof garden planted on top of Chicago’s City Hall, the city has 500 green roofs downtown and scattered throughout its neighborhoods.  According to Department of Environment spokesman Larry Merritt, green roofs cover approximately seven million SF, although that represents less than one-tenth of one percent of […]

Chicago’s high-profile skyscraper, the 92-story Trump International Tower & Hotel,  is now the world’s sixth tallest building – a step up from its previous status as the seventh.  The reason?  The Chicago-based Council on Tall Buildings and Urban Habitat, the group that sets height standards  for buildings, changed its measurement criteria. The discarded standard required […]

The renaming of Sears Tower points up one of the fundamental aspects of marketing – that of brand equity. By virtue of marketing and 25 years of public relations, the name Sears Tower has enormous cachet around the world and has brought the city the kind of exposure that can’t be quantified. While the Sears […]

One of Chicago’s most visited real estate icons — and the Western Hemisphere’s tallest building — is getting a new name.  And Chicagoans are not thrilled. Under the terms of a significant lease signed by global insurance broker Willis Group Holdings, Ltd., the 110-story, 1,450-foot-tall Sears Tower will change its name to the Willis Tower. […]